Branding for small business

For Generations offers approachable learning and coaching services for Families in business by defining roles and mapping out how they will evolve in the future for the next generation.


The aim

Business owner Emily wanted to create a visual identity that is approachable, professional without looking too corporate. As Emily is the face of the brand it was important to develop a strong colour palette that reflect and compliment the styling colour palette she developed with Kim from Style Sence.


The design

Brand strategy / Logo design / Brand guidelines / Business card design / Website design home page mockup / Notebook stickers / PowerPoint template


The result

To create the approachable and professional brand Emily was looking for, we focused on a vibrant colour palette with a serif and handwritten font combination. The bold transparent illustrations represent movement and growth that will be achieved with For Generations services. The brand identity is authentic, timeless and reflect the businesses values and mission.

custom icon designs

logo & submark designs

Notebook sticker design mockup

mockup source: @noissuecreatives

website design mockup

brand guidelines document