Branding for creative businesses
Hey CC is the business brain child of Celia. Offering business coaching targeted at the female corporate market, Celia provides insight and inspiration to her ambitious clients.
Celia was after a friendly and vibrant brand that reflected her personality and helped her stand out amongst her competition. As a one-woman show Celia also wanted her social media designs created in Canva so she could easily edit and expand on them herself.
Logo design / Brand guidelines / Instagram style guide designed in Canva
The minimal brand created for Hey CC is feminine and bright, with little touches that play on her consulting services. The idea of a subtle speech bubble was brought into the brand to tie in the conversational nature of her work as well as reflect her personable style. With strong brand colours and a punchy font, we ensured the brand wasn’t too soft and had a little bit of edge.