Greenwoods Herbert Smith Freehills
Branding for accountants
Greenwoods Herbert Smith Freehills are an Australian tax advisory firm, helping their clients achieve the best possible business and personal tax outcomes.
The aim
Greenwoods required a new brand identity that reflected their values of Excellence, Delivery, Innovation, Leadership and Appreciation, and that allowed for more flexibility with colours and imagery.
The design
Brand guidelines / Imagery / Custom icon suite / Stationery / Posters / Corporate merchandise / PowerPoint presentations / Marketing collateral
The result
For Greenwood’s updated brand design, we created a modern, colourful identity that could blend amongst their individual and corporate clients alike. With their crisp white logo on a range of colour backgrounds, and the use of both serif and cursive fonts, the identity is both refined and simple, detailed and minimal.
WEBSITE, DIGITAL + stationery DESIGN MOCKUP
PULL-UP BANNER, POSTER + animated GIF DESIGN MOCKUPS
BRAND GUIDELINES DESIGN MOCKUP
