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Greenwoods Herbert Smith Freehills

Branding for accountants

Greenwoods Herbert Smith Freehills are an Australian tax advisory firm, helping their clients achieve the best possible business and personal tax outcomes.

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The aim

Greenwoods required a new brand identity that reflected their values of Excellence, Delivery, Innovation, Leadership and Appreciation, and that allowed for more flexibility with colours and imagery.

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The design

Brand guidelines / Imagery / Custom icon suite / Stationery / Posters / Corporate merchandise / PowerPoint presentations / Marketing collateral

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The result

For Greenwood’s updated brand design, we created a modern, colourful identity that could blend amongst their individual and corporate clients alike. With their crisp white logo on a range of colour backgrounds, and the use of both serif and cursive fonts, the identity is both refined and simple, detailed and minimal.

WEBSITE, DIGITAL + stationery DESIGN MOCKUP

PULL-UP BANNER, POSTER + animated GIF DESIGN MOCKUPS

BRAND GUIDELINES DESIGN MOCKUP