Brand owner Edwina wanted to create a visual identity that reflected the bohemian style of the beautiful clothing, while having a romantic and timeless look and feel.

Logo design / Brand guidelines / Social media graphics / Custom icon suite / Label design

To create the romantic and free-spirited vibes Edwina was looking for, we focused on soft and earthy colours that feel welcoming yet elegant. Adding a delicate illustration into the brand also helped to soften the feel and ensure that it attracts the right demographic of 30+ age women.