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Birdsong Label

Graphic design for clothing line

Made for Bohemian dreamers, Birdsong Label is a boutique fashion brand that weaves comfortable, yet feminine clothing for women into high fashion.

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The aim

Brand owner Edwina wanted to create a visual identity that reflected the bohemian style of the beautiful clothing, while having a romantic and timeless look and feel.

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The design

Logo design / Brand guidelines / Social media graphics / Custom icon suite / Label design

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The result

To create the romantic and free-spirited vibes Edwina was looking for, we focused on soft and earthy colours that feel welcoming yet elegant. Adding a delicate illustration into the brand also helped to soften the feel and ensure that it attracts the right demographic of 30+ age women.